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Image showing UMD's Primary Colors, PMS 202C, PMS 136C, and PMS Black C

University marks and campaign graphics must use official colors or black-and-white. Maroon and gold must be prominent in all designs.

Electronic colors

Gold: R:255 G:204 B:51 (#ffcc33)
Maroon: R:122 G:0 B:25 (#7a0019)

Print colors

Consider legibility and contrast. Do not use a gold wordmark on a white background or a maroon wordmark on a black background. Do not screen the wordmark or print over it.

Uncoated Paper
Gold: Pantone 116U or C:0 M:19 Y:89 K:0
Maroon: Pantone 201U or C:26 M:100 Y:90 K:29

Coated Paper
Gold: Pantone 136C or C:0 M:27 Y:76 K:0
Maroon: Pantone 202C or C:9 M:100 Y:64 K:48

Secondary colors

The secondary color palette should be used sparingly, in charts, graphs, or as a way to highlight attention-grabbing elements. They are intended to complement the primary colors and tie into the campaign’s focus on Duluth and the natural environment it offers.

The essence of any communication for UMD should still be primarily maroon and gold.

PMS 471 CPMS 7496CPMS 569PMS 302CPMS Black C
PMS 471 C 
RGB 184/97/37 
CMYK 5/71/100/23 
HEX #CC6633
PMS 7496 C
RGB 118/136/29
CMYK 46/6/100/42
HEX #669933
PMS 569 C
RGB 0/129/109
CMYK 90/9/60/15
HEX #009966
PMS 302 C
RGB 0/59/92
CMYK 100/48/12/58
HEX #003366
PMS Black C
RGB 45/41/38
CMYK 63/62/59/94
HEX #333333