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There are two tidbits you won’t believe about Kyle: 1. He loves analytics 2. He’s not from Duluth. There are very few creative people with an equal appreciation for the facts behind why concepts work. Kyle not only drums up genius ideas, he can back them up with audience insight. Picture the Wizard of Oz– “Pay no attention to the man behind the curtain.” Except you should. Because he’s spent his whole career marketing higher ed. Couple that with his almost palpable love of Duluth and on-and-off again Trampled by Turtles-worthy beard, and it’s clear Kyle was born to market UMD to future Bulldogs.